April 26, 2022

Financial PR: Establishing Credibility in the Financial Services Industry with Jason Lahita and Jimmy Moock

Public relations professionals have long understood the importance of building relationships with key members of the media. But in the social media age, where news breaks online and stakeholders can communicate directly with brands, it’s more important than ever to have a comprehensive social media strategy in place. When done correctly, social media can be a powerful public relations tool that helps build relationships with key journalists, connect with potential customers and clients, and establish a strong online presence.

In today’s episode, Craig talks with Jason Lahita, Founding Partner of StreetCred PR and Jimmy Moock, Managing Partner of StreetCred PR. Together, they have more than 40 years of financial PR experience. At StreetCred PR, the culture is one of collaboration, education, and continuous improvement on the part of every PR practitioner, all in an effort to deliver their clients outstanding results.

Jason and Jimmy talk with Craig about the role public relations plays in the marketing ecosystem, what it means to “play to win” at StreetCred, and what social media can do for public relations.

Key Takeaways

  • [02:51] - The vision behind StreetCred.
  • [04:57] - What attracted Jimmy to the financial services industry.
  • [07:08] - How Jason and Jimmy value their relationships with the media.
  • [10:49] - What it means to “play to win” at StreetCred.
  • [14:15] - When is the right time to hire a PR firm?
  • [16:40] - How to play the PR game.
  • [22:58] - How media and public relations have evolved over time.
  • [24:02] - What social media can do for public relations.
  • [25:23] - The advice that Jason and Jimmy give to advisory firms.
  • [29:47] - Books, podcasts, and mentors that have profoundly influenced Jimmy’s and Jason's careers and personal lives.


[17:21] - "Every firm leader or every C-suite executive has gotten to where she or he is because of hard work and they've got brains. But when you're entering into something new, like being interviewed, whether it's on camera, whether it's via audio or just a phone interview, you need to be able to make sure that you are approaching it thoughtfully and you are as prepared as possible. And sometimes that is going to take a high degree or at least some coaching." - Jimmy Moock 

[25:48] - "Don't turn your nose up to social media, Twitter, Instagram, Facebook, and all the other platforms where you can really amplify your message and where future generations of your own clients will expect you to be present. You don't have to be the best Instagrammer or Tweeter or LinkedIn user or Facebooker in the world, but you do have to have a legitimate presence there." - Jason Lahita


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